9 ways to improve candidate experience and conversion
On an average, HR costs are making up about 28% of a company’s total operating expenses. However, 70% of hiring managers are stating that recruiting departments must become more data-driven to boost business impact for the long term. So, with plenty of money at stake, there is no wonder that companies are demanding their recruiting departments to improve their ROI.
Ways to improve candidate experience and conversion:
Here we are bringing up the best and comprehensive ways to improve your candidate experience and conversion, we have enlisted some of the most important things for you:
1. Be clear in your job descriptions
Job listings are usually tricky. However, these are critical as well to improve candidate experience at the same time. Without a clear job description, you can make your candidates feel misled or disappointed. Ultimately, this will make for a bad candidate experience.
To prevent a bad candidate experience, be sure to consider the following points for an accurate job description:
Be transparent
Be comprehensive
Be specific
2. Optimize the overall application process
Your candidates expect a user-friendly and smooth application process. However, many of the employers have yet to catch up.
About 60% of job seekers quit applications that are complex or too long.
We take a careful look at the application process and skip complicated or unnecessary steps to ensure a better candidate experience and increase the conversions.
3. Be accommodating
Most of the qualified candidates are already employed in full-time roles. It means they are taking their valuable time out of their busy schedule for an interview. Therefore, you need to be flexible and understand the schedule of each candidate.
4. Prefer a stress-free interview system
For many candidates, in-person interviews are a source of anxiety. About 47% of candidates’ in-person interview has the most significant impact on the employer’s impression. Make your candidates clear by providing them information regarding clear expectations of their interview process.
5. Prefer fast and right hiring to fetch top candidates
Top candidates will go from the market within ten days only. Therefore, it is always important to design a faster hiring process to bring your company’s right talent with ease.
6. Communicate more often
- Research says one of the most frustrating experiences for candidates is the lack of response from employers.
- About 81% of candidates consider continuous communication from employers regarding status updates to improve their candidate experience significantly.
- Candidates these days hate to be left in the dark. Therefore, communicate with your candidates on time and regularly.
7. Be transparent in your recruiting process
It is essential to set expectations about your recruiting process to deliver enhanced candidate experience and conversion. As per research, 83% of candidates think that employers’ setting expectations regarding the recruiting process can improve their experience. It is because knowing what you are up to can ease self-doubt and confusion of candidates.
8. Respect time of candidates
Candidates always want to hire processes to be brief, with timely communication from employers. When your candidates are applying for a job, they spend much of their time researching your company, preparing resumes, filling applications, travelling, and interviewing. So, please respect that and provide them with updates quickly.
9. Create improved recruitment content
Inbound recruiting is a strategy to attract potential candidates to make them prefer you as their next employer. This strategy can let you interact with passive and active candidates or job seekers throughout the application process. It can create a remarkable candidate experience and help companies build positive relationships with top talent.
Final thoughts
To win the war of talent, improving the candidate experience is necessary. As the current market has become more candidate-driven, it has become necessary to improve candidate experience. So that more talented people can join your staff with ease.
