Robotic Process Automation or RPA has been a buzzword in the IT industry for quite some time now. It has rapidly become one of the top technologies used to enhance the process of talent acquisition. RPA is a revolutionary technology that can help recruiters and tech recruiting firms to make hiring faster, smarter, and more cost-effective.
According to a survey of HR professionals, hiring is one of the most significant challenges they face today. RPA can help by automating the routine tasks that take up valuable time and resources, leaving recruiters free to focus on other core areas of talent acquisition. Several leading organizations are already using RPA to improve their recruitment processes with noted success.
What Is RPA?
RPA, or Robotic Process Automation, refers to technology that utilizes specialized software or bots to carry out different manual tasks. RPA can handle a variety of automations ranging from simple jobs such as issuing automated email responses to managing hundreds of bots that complete individual tasks.
RPA is a particularly good fit for recruiting because the hiring process includes several repetitive and time-consuming activities. It can be used for tasks such as generating candidate lists, scheduling interviews, updating applicant data, and sending interview reminders. IT teams can lead RPA recruiting projects in conjunction with HR, or HR can choose to take charge themselves.
How Can RPA Improve Your Recruiting Process?
1. Enhanced Recruitment Marketing Campaigns
To access a large talent pool, it is necessary to post jobs on multiple platforms such as job boards, social media platforms, and other online communities. However, posting to numerous job sites can be a time-consuming, repetitive task. Since it usually follows a set pattern for most sites, this job is a natural fit for a bot.
Once scheduled, RPA tools can continue to auto-post advertisements on the respective advertising channels. Recruiters can design attractive email campaigns that can be programmed to be sent at regular intervals to both active and passive candidates. Automating recruitment marketing campaigns can deliver relevant job postings and content to potential candidates. This builds more robust talent pipelines, creates a higher level of engagement, and strengthens an employer’s brand.
2. Prompt Candidate Communication
All candidates want hiring process updates as soon as possible. RPA bots can provide round the clock service to candidates by regularly checking for updates and informing applicants about any changes.
Most candidates prefer written communication instead of verbal communication. Sending individualized manual communication can be hectic for recruiters and affect response times. In such scenarios, RPA software can send automated replies like emails or texts. This frees up recruiter time and reduces response time, which enhances candidate experience throughout the hiring process.
3. Efficient Candidate Sourcing
Sourcing the right applicants for a role can be challenging and time-consuming, but RPA helps make the process more efficient. RPA software can automate the online sourcing process by canvassing thousands of talent pools and databases for quality candidates in a fraction of the time required by human agencies.
RPA bots scan data from multiple sources like job boards and social media to identify suitable candidates for available job positions. The recruiter can review the shortlisted candidate information for suitability without needing to manually trawl through hundreds of candidate profiles. Bots can also draw on criteria that are applicable to various organizational roles to identify potential future candidates and add their data to talent pools.
4. Higher Consistency
A common problem in talent acquisition is inconsistency as the process is subject to human bias or error. Using RPA, it is possible to override these issues and guarantee a near-perfect recruitment experience.
Many manual hiring processes display inconsistent outcomes due to factors such as high-volume workloads, time restraints, and a variety of recruiter input, all of which can accumulatively lead to human error. RPA software does not have this problem and can satisfactorily carry out tasks to maintain consistency and minimize the risk of mistakes. In fact, RPA is built for precise replication and error-free performance, thus eliminating any chances of variation in output over the life of the product.
5. Improved Candidate Experience
Candidate experience is one of the most important factors that help convert candidates to employees. RPA tools can help companies better manage their candidate experience. When repetitive tasks are automated using RPA, human recruiters will be left with more time to increase and improve engagement with candidates.
Bots can be programmed to collect real-time data throughout the candidate experience and monitor candidate satisfaction during every stage of the recruitment process. RPA bots can also be used to generate short surveys or emails soliciting feedback after each recruiting process. Additionally, with the help of sentiment analysis, RPA tools are able to monitor the overall satisfaction of candidates.
Applied efficiently, Robotic Process Automation is an invaluable tool for streamlining the hiring process. Leveraging automation in recruiting enables IT recruiting agencies and HR professionals to make swift and precise hiring decisions by driving efficiency across talent acquisition functions.
At Employvision, one of the country’s top technology recruitment firms, we are aware of the powerful impact that the right technology can have on the hiring process. Our expert recruiting team has access to the latest cutting-edge tech tools to provide you with outstanding talent acquisition and management solutions. We help reduce your recruiting cycle time while improving your candidate experience and retention.
Contact Employvision and start hiring the best IT talent today!
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